As a professional, building a book of business in Asia isn’t easy! Fortunately for you, the team at GSJ have over 30 years of experience building books of business in Asia, so here are our ”5 tips on how to build a practice in Asia”.
We all get it: “Value” is created from your client’s experience interacting with you. QED, if you want to differentiate yourself from the crowd, then you need to be providing a better client experience (CX) than your competitors. But that’s easier said than done.
Adapting and applying a “zero sum days philosophy” to your business development projects is one sure-fire way to ensure you stay one step ahead of your competitors.
When I first started working in private practice back in the mid-1990s, there were what was then commonly known as the Three Noble Horsemen of private practice: ‘The Finders, The Minders and The Grinders’. And then we introduced the ‘balance scorecard’.