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Category: Bd Marketing


A simple 3-step guide to winning new business

A simple 3-step guide to winning new business

Winning new business can be as simple as the process of “Meet”, “Talk” and “Act”. Provided you not only follow this simple 3-step plan, but also continually act on it, you should find yourself winning new business from your clients!
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Grow a profitable practice with “zero sum business development days”

Grow a profitable practice with “zero sum business development days”

Adapting and applying a “zero sum days philosophy” to your business development projects is one sure-fire way to ensure you stay one step ahead of your competitors.
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The three noble horsemen of private practice: ‘finders, minders and grinders’

The three noble horsemen of private practice: ‘finders, minders and grinders’

When I first started working in private practice back in the mid-1990s, there were what was then commonly known as the Three Noble Horsemen of private practice: ‘The Finders, The Minders and The Grinders’. And then we introduced the ‘balance scorecard’.
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