Blog
Category: Bd Marketing
Common mistakes when creating a business development plan and how to avoid them
While most BD plans are very impressive looking documents, the hard truth is that few work effectively and most never make it out of the top drawer of the partner’s desk. What fails isn’t in the idea of business development - it’s in the way the firm’s business development plan is designed, governed and lived.
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Helpful hints on how to make business development a daily habit
Sustainable growth doesn’t happen in sprints; it happens when you show up constantly. So here are some helpful hints on how to make business development a natural, automatic part of your work day.
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The confidence gap: overcoming the fear of self-promotion
If there’s one topic that makes many professionals squirm, it’s self-promotion. You know business development matters. You know visibility drives trust. But promoting yourself can feel… uncomfortable.
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The future role of AI in business development
At its core, business development in professional services is about people. Despite what people might be telling you about the wonders of artificial intelligence (AI); the art of building trust, listening to client needs, and staying front-of-mind will still require the human touch for years to come.
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Marketing and business development: what’s the difference?
One of the most common questions we get asked is: “What’s the difference between marketing and business development? Aren’t they the same thing?”.
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Supercharge your business development results by learning to delegate
Delegating business development tasks strategically and effectively can dramatically improve your business development performance and results.
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How to attract high-value clients
High-value clients gravitate toward firms that are intentional about how they present themselves, what they do, who they serve and what value they are delivering to their clients.
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10 ways AI will change your firm’s pricing
Fundamentally, AI will bring discipline to pricing by offering firms real-time insights, automating routine processes, and revealing patterns that help partners and pricing teams make better decisions.
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Business development: the skill AI can’t replace
As artificial intelligence (AI) transforms the way in which professional services are provided – from automating tasks to enhancing efficiencies - roles will undoubtably be redefined. Included in this will be a significant shift in the value professionals offer their clients.
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How do you attract more clients like your most profitable clients?
Knowing the 80/20 Rule applies to most professional services firms, why aren’t you doing more work for the 20% over the 80%? In this article, we look at five key strategies to do just that.
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Why you should niche: the power of specialising
While it is always nice to hang out with the high rolling “full service” firms; today, if you want a chance of maximizing your profit opportunities, it is a far better strategy to market yourself as a niche practice.
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Benefits of staying in your lane to be successful with your business development
Staying in your lane isn’t about stifling growth opportunities; it’s about understanding your strengths, focusing your efforts, and maximising your business development impact.
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